Joico Defy Damage Protective Shield 100ml

Joico Defy Damage Protective Shield is a daily leave-in treatment designed to guard hair against thermal damage, UV exposure and environmental pollution. Applied before styling, it helps fortify hair from the inside out while protecting colour vibrancy.

The lightweight formula helps make hair more resistant to breakage during heat styling while leaving strands soft, shiny and healthy-looking.

Benefits

• Provides daily protection from heat, UV and environmental exposure
• Helps make hair 4X more resistant to breakage during heat styling*
• Helps protect against colour fade
• Supports stronger, more resilient hair
• Enhances softness and shine
• Helps defend against cumulative styling damage

*Against combing breakage on clean, damaged hair.

Key Ingredients

SmartRelease Technology
Continuously releases Rosehip Oil, Arginine and Keratin to help repair, strengthen and protect hair from daily styling stress.

Protective Lipid
Helps defend against thermal, chemical, styling and UV damage.

Moringa Seed Oil
Rich in antioxidants, vitamins A and E, zinc and silica to help support softness, shine and hair strength.

Arginine
Helps strengthen hair bonds and support bond renewal.

How to Use

Apply a small amount to damp hair.

Distribute evenly through the mid-lengths and ends.

Blow-dry and style as usual.

FAQs

Who is Joico Defy Damage Protective Shield best for?
It is ideal for hair regularly exposed to heat styling, UV rays, pollution or colour services.

Does it protect against heat styling?
Yes, it is designed to help protect hair from thermal damage.

Can it help reduce breakage?
Yes, it helps make damaged hair more resistant to breakage during heat styling.

Does it protect colour-treated hair?
Yes, it helps defend against colour fade.

Can it be used every day?
Yes, it is designed for daily use before styling.

Will it make hair feel heavy?
No, it is formulated to protect while leaving hair soft, shiny and manageable.