{"title":"Joico","description":"\u003cp\u003eBrowse our Joico collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"joico-hydrasplash-hydrating-conditioner-250ml","title":"Joico HydraSplash Hydrating Conditioner 250ml","description":"\u003cp\u003eThe HydraSplash Hydrating Conditioner is a unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair. It brilliantly detangles and replenishes elasticity with a lightweight formula that won’t weigh down hair.\u003c\/p\u003e\n\u003cp\u003eThis conditioner is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. It gives fine-to-medium hair the hydration it needs and nourishes strands with a gentle touch.\u003c\/p\u003e\n\u003cp\u003eIt is enriched with keratin and glycerin, giving users with fine to medium hair strong conditioning, smoothness, manageability and movement yet no heavy look or feel.\u003c\/p\u003e\n\u003cp\u003eFor best results, apply to clean, damp hair. Leave in 1-2 minutes. Rinse.\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596235070,"sku":"gqn1787955733004","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-hydrasplash-hydrating-conditioner-250ml_1.jpg?v=1787955736"},{"product_id":"joico-weekend-hair","title":"Joico Weekend Hair","description":"\u003cp\u003eThe Joico Weekend Hair Dry Shampoo is a time-saving spray that gives you fresh, clean, velvety-soft hair any day of the week. It instantly absorbs excess oil at the roots, making your hair feel refreshed and clean. With every touch, the encapsulated fragrance keeps your hair smelling fresh and clean all day. This dry shampoo extends your style for days and doubles the longevity of hair color. It adds light volume and texture2 and leaves your hair feeling velvety soft.\u003c\/p\u003e\n\u003cp\u003eExperience the transformative power of Joico Weekend Hair Dry Shampoo. This time-saving spray is designed to give you the feeling of freshly washed hair, any day of the week. It instantly absorbs excess oil at the roots, leaving your hair feeling refreshed and clean.\u003c\/p\u003e\n\u003cp\u003eThe encapsulated fragrance technology ensures that your hair smells fresh and clean all day, with every touch. But it’s not just about freshness - this dry shampoo also extends your style for days, doubling the longevity of your hair color. It adds light volume and texture, leaving your hair feeling velvety soft. With Joico Weekend Hair Dry Shampoo, you can enjoy the feeling of fresh, clean hair, no matter how busy your schedule is.\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596267838,"sku":"koz1787955737249","price":32.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-weekend-hair_1.jpg?v=1787955741"},{"product_id":"joico-hydrasplash-hydrating-gelee-masque-150ml","title":"Joico HydraSplash Hydrating Gelee Masque 150ml","description":"\u003cp\u003eThe HydraSplash Hydrating Gelee Masque is a unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. It is the ultimate lightweight thirst-quencher for fine, dry, parched hair.\u003c\/p\u003e\n\u003cp\u003eThis masque is designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. It gives fine-to-medium hair the hydration it needs and nourishes strands with a gentle touch.\u003c\/p\u003e\n\u003cp\u003eIt is enriched with keratin and glycerin, giving users with fine to medium hair strong conditioning, smoothness, manageability and movement yet no heavy look or feel. For best results, apply a small amount of HydraSplash Replenishing Leave-in before blow-drying1\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596300606,"sku":"dbw1787955737205","price":23.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-hydrasplash-hydrating-gelee-masque-150ml_1.jpg?v=1787955741"},{"product_id":"joico-blonde-life-violet-shampoo-300ml","title":"Joico Blonde Life Violet Shampoo 300ml","description":"\u003cp\u003eJoico’s Blonde Life Violet Shampoo 300ml is a sulfate-free shampoo designed specifically for blondes. It gently cleanses the hair, helping to restore strength, add softness, and enhance shine. The shampoo is effective in reducing brassy yellow hues, which can often be a problem for blonde hair.\u003c\/p\u003e\n\u003cp\u003eThe shampoo contains Tamanu and Manoi oils, which help to strengthen, soften, and add shine to blonde hair. It’s a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness, and shine.\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596333374,"sku":"sxd1787955737930","price":19.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-blonde-life-violet-shampoo-300ml_1.jpg?v=1787955742"},{"product_id":"joico-blonde-life-blonde-strong-detangler","title":"Joico Blonde Life Blonde Strong Detangler","description":"\u003cp\u003eBlonde Life Blonde Strong Detangler - Joico  Strengthen \u0026amp; Protect Fragile Blonde Hair  \u003c!--StartFragment --\u003eis a lightweight, leave-in spray designed to instantly strengthen, hydrate, and detangle blonde hair—whether natural, highlighted, or lightened. This powerful formula helps prevent breakage and split ends while enhancing softness and shine, making it an essential step in your daily blonde care routine.\u003c\/p\u003e\n\u003cp\u003eInfused with nourishing monoi oil and tamanu oil, Blonde Strong Detangler smooths the hair cuticle and provides thermal protection against heat styling. Joico’s exclusive Smart Release™ Technology continuously delivers a blend of keratin, arginine, and rosehip oil to fortify strands from within, helping to maintain the integrity of fragile blonde hair. The result is silky, manageable hair with improved elasticity and radiant luminosity.\u003c\/p\u003e\n\u003cp\u003eThis detangler is ideal for use on damp hair before blow-drying or air-drying, and it’s safe for color-treated and chemically processed hair. It’s also vegan, sulfate-free, and packaged in eco-conscious materials—aligning with Joico’s commitment to sustainability and high-performance care.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596366142,"sku":"zoa1787955747542","price":32.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-blonde-life-blonde-strong-detangler_1.jpg?v=1787955751"},{"product_id":"joico-moisture-recovery-shampoo","title":"Joico Moisture Recovery Shampoo","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eMoisture Recovery Shampoo - Joico\u003c\/p\u003e\n\u003cp\u003eIntense Hydration for Dry, Coarse, or Dehydrated Hair\u003c\/p\u003e\n\u003cp\u003eRevive dry, brittle hair with Joico Moisture Recovery Shampoo, a moisture-rich cleanser designed to restore softness, elasticity, and manageability. Perfect for thick, coarse, curly, or dehydrated hair, this luxurious shampoo delivers deep hydration while gently removing impurities—leaving hair clean, smooth, and nourished.\u003c\/p\u003e\n\u003cp\u003eFormulated with Jojoba Oil, Shea Butter, and Smart Release Technology, this hydrating shampoo replenishes lost moisture, strengthens the hair’s protective barrier, and helps prevent breakage. It’s ideal for hair that’s been stressed by heat styling, chemical treatments, or harsh environmental conditions.\u003c\/p\u003e\n\u003cp\u003eThe creamy lather rinses clean without stripping natural oils, making it a go-to for anyone seeking soft, frizz-free hair with lasting shine. Whether used daily or as part of a weekly hydration boost, it transforms dry strands into silky, manageable locks.\u003c\/p\u003e\n\u003cp\u003eFor best results, pair with Joico Moisture Recovery Conditioner to complete your hydration routine. Say goodbye to dryness and hello to deeply nourished, salon-smooth hair that feels as good as it looks.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596464446,"sku":"xea1787955754942","price":23.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-moisture-recovery-shampoo_1.jpg?v=1787955759"},{"product_id":"joico-defy-damage-protective-shampoo","title":"Joico Defy Damage Protective Shampoo","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eDefy Damage Protective Shampoo - Joico  Sulphate-Free Shampoo for Stronger, Healthier Hair\u003c\/p\u003e\n\u003cp\u003eShield your hair from daily damage with Joico Defy Damage Protective Shampoo, a sulfate-free shampoo that gently cleanses while strengthening and protecting against heat, pollution, and colour fading. Ideal for colour-treated, chemically processed, or fragile hair, this salon-grade formula helps maintain vibrant colour and improve hair resilience from the very first wash.\u003c\/p\u003e\n\u003cp\u003ePowered by Smart Release Technology, Arginine, and Moringa Seed Oil, this shampoo fortifies the hair cuticle, boosts shine, and reduces breakage—making it a must-have for anyone seeking damage protection and long-lasting color vibrancy. The creamy lather removes impurities without stripping moisture, leaving hair soft, smooth, and ready for styling.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily use, Joico Defy Damage Protective Shampoo is your first step toward stronger, healthier-looking hair that defies environmental stress. It’s especially effective when paired with Joico Defy Damage Conditioner and Protective Shield for a complete damage-defense system.\u003c\/p\u003e\n\u003cp\u003eSay goodbye to brittle, lifeless strands and hello to radiant, resilient hair that holds its colour and shine.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596497214,"sku":"yri1787955755381","price":20.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-defy-damage-protective-shampoo_1.jpg?v=1787955760"},{"product_id":"joifull-volumizing-shampoo-300ml","title":"JoiFull Volumizing Shampoo 300ml","description":"\u003cp\u003eThe JoiFull Volumizing Shampoo is a product by Joico, designed to add body and fullness to your hair. Here are some key details about the product:\u003c\/p\u003e\n\u003cp\u003eIt gently cleanses the hair without stripping away essential moisture.\u003cbr\u003e\nIt’s infused with Bamboo Extract, Rice Protein, and Lotus Flower for added body and fullness.\u003cbr\u003e\nIt leaves hair looking and feeling voluminous, bouncy, and revitalized.\u003cbr\u003e\nIt’s suitable for all hair types, including fine and thin hair.\u003cbr\u003e\nIt comes in a convenient 300ml size, perfect for everyday use.\u003cbr\u003e\nIt provides long-lasting humidity protection.\u003cbr\u003e\nIt instantly adds shine.\u003cbr\u003e\nIts rich lather gently yet thoroughly cleanses hair.\u003cbr\u003e\nIt adds instant, lightweight body.\u003c\/p\u003e\n\u003cp\u003eUsers have praised the JoiFull Volumizing Shampoo's ability to cleanse well and add body to the hair, while others have not been as satisfied. As with any product, individual results may vary, and it’s always a good idea to do a patch test before using any new product.\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596562750,"sku":"ies1787955737054","price":17.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joifull-volumizing-shampoo-300ml_1.jpg?v=1787955763"},{"product_id":"joico-defy-damage-in-a-flash","title":"Joico Defy Damage In a Flash","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eDefy Damage In a Flash – Joico\u003c\/p\u003e\n\u003cp\u003eis a high-performance, bond-protecting spray designed to deliver instant strength, shine, and thermal protection in seconds. Perfect for color-treated, heat-styled, or chemically processed hair, this lightweight leave-in treatment helps shield strands from daily damage while boosting resilience and manageability. Whether you're prepping for a blowout or refreshing your style, In a Flash gives you salon-quality results—fast.\u003c\/p\u003e\n\u003cp\u003ePowered by Joico’s cutting-edge SmartRelease™ Technology, it continuously infuses hair with keratin, arginine, and rosehip oil to reinforce the hair structure and prevent breakage. The formula also features Defy Damage Protective Lipid Shield, which mimics the natural protective layer of healthy hair, locking in moisture and defending against environmental stressors. The result? Silky, frizz-free hair with radiant shine and improved elasticity.\u003c\/p\u003e\n\u003cp\u003eThis vegan-friendly spray is sulfate-free, color-safe, and suitable for all hair types. Use it on damp hair before styling or on dry hair for a quick refresh—either way, you’ll enjoy stronger, smoother strands in a flash\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596595518,"sku":"ljy1787955760112","price":29.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-defy-damage-in-a-flash_1.jpg?v=1787955764"},{"product_id":"joico-youthlock-treatment-mask-150ml","title":"Joico Youthlock Treatment Mask 150ml","description":"\u003cp\u003eYouthlock Treatment Mask 150ml - Joico \u003c!--StartFragment --\u003eluxurious, age-defying hair mask designed to restore vitality, strength, and youthful bounce to mature, fragile, or thinning hair. Infused with collagen, this intensive treatment deeply nourishes and fortifies strands, helping to reverse visible signs of aging such as dryness, brittleness, and loss of elasticity. Whether your hair is naturally aging or stressed from chemical treatments and heat styling, this mask delivers transformative results in just minutes.\u003c\/p\u003e\n\u003cp\u003eJoico’s Smart Release™ Technology powers the formula with a time-released blend of keratin, arginine, and rosehip oil, continuously repairing and protecting hair from within. The result is visibly smoother, shinier, and more resilient hair with improved manageability and reduced breakage. This rich, creamy mask also helps tame frizz and flyaways, leaving hair soft, silky, and full of youthful movement.\u003c\/p\u003e\n\u003cp\u003ePerfect for weekly use, the YouthLock Treatment Mask is color-safe, vegan, and sulfate-free, making it suitable for all hair types—especially aging, textured, or chemically processed hair. For best results, use after YouthLock Shampoo and follow with YouthLock Blowout Crème to complete your rejuvenating haircare routine.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596628286,"sku":"wot1787955766666","price":28.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-youthlock-treatment-mask-150ml_1.jpg?v=1787955771"},{"product_id":"joico-blonde-life-silver-mask","title":"Joico Blonde Life Silver Mask","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnhance the beauty of silver, grey, white, and cool blonde hair with Joico Blonde Life Silver Mask. This luxurious colour-enhancing treatment mask is specially formulated to neutralize unwanted yellow tones while delivering intense hydration, softness, and shine to hair that can often become dry or dull.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRich violet pigments help maintain bright, icy tones, while nourishing ingredients restore moisture and improve manageability. The result is healthier-looking hair with radiant silver brilliance, silky softness, and a fresh-from-the-salon finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596661054,"sku":"dut1787955767115","price":36.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-blonde-life-silver-mask_1.jpg?v=1787955771"},{"product_id":"joico-defy-damage-detox-shampoo","title":"Joico Defy Damage Detox Shampoo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGive your hair a fresh start with Joico Defy Damage Detox Shampoo, a deep-cleansing yet gentle formula designed to remove product buildup, excess oil, hard water minerals, pollution, and environmental impurities without stripping the hair of essential moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect as a weekly reset, this detoxifying shampoo helps restore softness, shine, and manageability while preparing the hair to receive the full benefits of your favourite treatments and conditioners. Hair feels lighter, cleaner, and healthier from the very first wash.\u003c\/span\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596693822,"sku":"fae1787955770483","price":30.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-defy-damage-detox-shampoo_1.jpg?v=1787955776"},{"product_id":"joico-blonde-life-violet-mask","title":"Joico Blonde Life Violet Mask","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eKeep blonde hair bright, cool, and beautifully toned with Joico Blonde Life Violet Mask. This intensely nourishing treatment mask is infused with violet pigments that help neutralize unwanted yellow and brassy tones while delivering deep hydration and softness to lightened hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSpecially formulated for blonde, highlighted, silver, and grey hair, Blonde Life Violet Mask helps maintain a fresh salon-toned finish while restoring moisture and improving hair's overall condition. Hair is left feeling silky, healthy, and brilliantly luminous with every use.\u003c\/span\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596726590,"sku":"xvm1787955771597","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-blonde-life-violet-mask_1.jpg?v=1787955777"},{"product_id":"joico-blonde-life-brightening-masque","title":"Joico Blonde Life Brightening Masque","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eBlonde Life Brightening Masque - Joico  – Deep Conditioning Treatment for Blonde Hair\u003c\/p\u003e\n\u003cp\u003eRestore brilliance and strength to blonde hair with the Joico Blonde Life Brightening Masque, a luxurious deep-conditioning treatment designed to hydrate, repair, and illuminate. Perfect for natural, highlighted, bleached, or colour-treated blonde hair, this masque delivers instant softness and shine while neutralizing unwanted brassiness.\u003c\/p\u003e\n\u003cp\u003eInfused with Monoi Oil, Tamanu Oil, and Smart Release Technology, this rich formula penetrates deeply to strengthen fragile strands, reduce breakage, and protect against environmental stress. It’s the ultimate blonde hair mask for reviving dull, dry, or damaged locks—leaving hair silky, radiant, and full of life.\u003c\/p\u003e\n\u003cp\u003eUse weekly or as needed to maintain vibrant blonde tones and improve manageability. The masque detangles effortlessly, smooths frizz, and enhances luminosity without weighing hair down. Ideal for post-lightening care or anytime your blonde needs a boost.\u003c\/p\u003e\n\u003cp\u003eFor best results, pair with Joico Blonde Life Brightening Shampoo and Conditioner to complete your blonde care routine. Say goodbye to brittle, lifeless hair and hello to healthy, glowing blonde hair that shines with confidence\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596759358,"sku":"rwd1787955774936","price":31.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-blonde-life-brightening-masque_1.jpg?v=1787955780"},{"product_id":"joico-blonde-life-rose-champagne-mask","title":"Joico Blonde Life Rose Champagne Mask","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRefresh and enhance your blonde with the luxurious Joico Blonde Life Rose Champagne Color Enhancing Mask. This colour-depositing treatment mask adds soft blush, rose-gold, and champagne tones to blonde hair while deeply nourishing and hydrating each strand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for blondes looking to experiment with subtle fashion tones or maintain a beautiful rose champagne finish between salon visits, this conditioning mask combines vibrant colour enhancement with intensive moisture. Hair is left silky, radiant, and beautifully refreshed with a delicate rosy glow.\u003c\/span\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347596792126,"sku":"gab1787955783586","price":29.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-blonde-life-rose-champagne-mask_1.jpg?v=1787955787"},{"product_id":"joico-defy-damage-protective-shield","title":"Joico Defy Damage Protective Shield","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eDefy Damage Protective Shield - Joico –  Daily Heat \u0026amp; UV Protection for Stronger Hair\u003c\/p\u003e\n\u003cp\u003eProtect your hair from daily damage with Joico Defy Damage Protective Shield, a powerful leave-in treatment designed to defend against heat styling, UV exposure, pollution, and colour fading. This bond-strengthening hair protector helps maintain vibrant colour and visibly healthier strands—ideal for all hair types, especially color-treated or chemically processed hair.\u003c\/p\u003e\n\u003cp\u003eFormulated with Smart Release Technology, this lightweight shield continuously releases Arginine, Keratin, and Rosehip Oil to fortify hair from the inside out. It reduces breakage, boosts resilience, and enhances softness without weighing hair down. Whether you're blow-drying, flat-ironing, or spending time outdoors, this heat protectant for hair ensures your style stays strong and radiant.\u003c\/p\u003e\n\u003cp\u003eUse daily before styling to create a protective barrier that locks in moisture and shields against thermal and environmental stress. The result? Shinier, smoother, and more manageable hair with long-lasting color vibrancy.\u003c\/p\u003e\n\u003cp\u003eFor best results, pair with Joico Defy Damage Shampoo and Conditioner to complete your damage-defying routine. Say goodbye to brittle, lifeless hair and hello to resilient, salon-healthy locks that defy the elements.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Paul Mitchell the Salon SA","offers":[{"title":"Default Title","offer_id":54347597414718,"sku":"tzm1787955779583","price":32.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/3799\/9934\/files\/joico-defy-damage-protective-shield_1.jpg?v=1787955808"}],"url":"https:\/\/www.honeyandhearth.shop\/collections\/joico.oembed","provider":"My Store","version":"1.0","type":"link"}